Director of Marketing and Propositions
Core
B2B marketing leadership driving pipeline growth for health and protection insurers, employers, and brokers through account-based marketing and deal-cycle support.
Role type
Director of B2B Marketing and Propositions
Builds
B2B pipeline, demand engine, and brand/category argument for digital health solutions
Domain
HealthTech / Digital Health / Insurance
Required skills
B2B marketing leadership, account-based marketing, bid and RFP content, pipeline ownership, team leadership (5+), message architecture, brand management
Preferred skills
Health or insurance background, white-label co-marketing, regulated clinical claims, Australia or Gulf exposure, AI-enabled knowledge work
Technologies
CRM, search, web, paid channels, marketing technology stack
Responsibilities
Own B2B pipeline number alongside sales; run account-based marketing against named insurer/employer targets; lead B2B brand and category argument; shape propositions with Product and Clinical; lead retention and adoption team; manage bid and RFP content; recruit and lead specialist roles
Seniority
Director level, hands-on IC with team leadership