Head of Memberships Growth
Core
Lead growth-marketing strategy and delivery to acquire, convert, and retain paying members for a portfolio of UK media shows.
Role type
Senior leadership growth marketing manager (memberships)
Builds
Membership acquisition, conversion, and retention programs for audio media shows
Domain
Media & Entertainment / Consumer Subscriptions
Deliverable
product features
Required skills
Growth marketing strategy, conversion optimization, lifecycle marketing, data analysis, creative campaign management, team leadership, budget management, A/B testing
Preferred skills
AI tools for workflow automation, experience with podcast discovery initiatives
Responsibilities
Shape and deliver membership growth goals; improve user journeys and conversion rates; build distribution and acquisition programs; lead creative campaigns; strengthen lifecycle marketing and retention; turn evidence into better decisions via experimentation; develop the team and coordinate cross-functional delivery
Seniority
Senior, hands-on leadership