Head of Audience Growth
Core
Lead top-of-funnel audience growth for a UK media company by bringing new listeners, viewers, and followers to its shows through social, partnerships, distribution, and affiliates.
Role type
Senior leadership growth lead (media/entertainment)
Builds
Audience reach and new user acquisition for podcast and video shows
Domain
Media & Entertainment
Deliverable
product features
Required skills
Audience growth strategy, partnership development, distribution network building, paid media management, talent collaboration, social media strategy, data-driven decision making, team leadership, KPI setting, creative judgement
Preferred skills
Experience with shoulder content creation, growth moment identification, cross-functional collaboration
Technologies
Social platforms, paid media channels, audience analytics tools
Responsibilities
Own strategy for reaching new audiences via social, partnerships, and distribution; develop discovery content formats; manage talent appearances and collaborations; build affiliate relationships; utilize paid media to amplify organic success; identify and act on growth moments; coordinate with memberships team for funnel hand-off; collaborate with PR, production, and digital teams; use data to optimize formats and channels.
Seniority
Senior, hands-on IC with leadership responsibilities