Content Lead, Social
Core
Build Scribd's organic social channels (YouTube, LinkedIn) from zero to one, defining strategy, formats, and production while driving the creator program.
Role type
Senior Social Content Lead (Zero-to-One Build)
Builds
Organic social channels (YouTube, LinkedIn) and creator content pipelines
Domain
Publishing / Media / Creator Economy
Required skills
Social content strategy, organic channel growth, content production, scriptwriting, production partner management, creator sourcing & negotiation, editorial judgment, data analysis (Sprout Social, native analytics)
Preferred skills
Media/publishing/subscription industry experience, paid social knowledge
Technologies
Sprout Social, YouTube, LinkedIn
Responsibilities
Design repeatable content formats and channel architecture; concept and script original content; manage production partners and in-house design; source, brief, and manage creators; define performance metrics and run A/B tests on formats and cadence.
Seniority
Senior, hands-on IC