Messenger Marketing Manager (m/w/d)
Core
Design, manage, and optimize WhatsApp and RCS marketing campaigns and automated chatflows to build customer relationships and drive conversions.
Role type
Senior IC Messenger Marketing Manager
Builds
Conversational marketing campaigns, automated chatflows, and customer journey strategies for brands
Domain
Digital Marketing / Conversational Marketing / WhatsApp & RCS
Required skills
WhatsApp marketing, Conversational marketing, Chatflow design, Marketing automation, Campaign management, Data analysis, Customer segmentation, Project coordination, KPI reporting, Tool proficiency
Preferred skills
AI-driven dialog solutions, Experience with additional digital marketing channels
Technologies
WhatsApp, RCS, Marketing automation tools, Chatflow platforms
Responsibilities
Conceive and optimize end-to-end WhatsApp and RCS campaigns; Advise clients on strategy and translate goals into campaign concepts; Implement campaigns and automate contact journeys; Analyze KPIs and derive optimization recommendations; Coordinate projects with clients and internal teams; Monitor industry trends and develop new use cases
