Social Media Manager (m/w/d) – Schwerpunkt Messenger Marketing
Core
Designing, managing, and optimizing digital communication campaigns via WhatsApp and RCS to drive customer engagement and conversion.
Role type
Senior Social Media Manager (Messenger Marketing focus)
Builds
Conversational marketing campaigns, automated chatflows, and integrated social-to-messenger strategies for client brands.
Domain
Digital Marketing / Conversational Marketing
Deliverable
product features
Required skills
Social media marketing, Messenger marketing (WhatsApp, RCS), Marketing automation, Campaign management, Data analysis, Client consulting, Project coordination, Content strategy, KPI reporting, Tool proficiency
Preferred skills
Conversational marketing, Marketing automation, AI tools, Practical experience with WhatsApp marketing
Technologies
WhatsApp, RCS, Social media platforms, Marketing automation tools, Analysis tools
