Head of Audience Growth & Marketing (d/f/m)
Core
Leading audience growth and marketing strategy for a travel publisher, managing owned channels, community building, and performance marketing to drive user engagement and revenue.
Role type
Senior leadership marketing head (IC + management)
Builds
Travel deals, content, and community engagement for a global audience
Domain
Travel industry + Digital Marketing
Required skills
Digital/Growth Marketing leadership, CRM & Marketing Automation, Social Media & Performance Marketing, Affiliate Marketing strategy, Data-driven decision making, AI tool integration, Team management (8 people), Cross-functional collaboration
Preferred skills
Travel sector experience, Content Commerce, Publishing background
Technologies
CRM, Email Marketing, Push Notifications, Marketing Automation, Social Media Platforms, Paid Media, SEO, GEO, AI Tools
Responsibilities
Lead owned audiences and CRM strategy (newsletters, email, push), Build and grow social media community, Scale reach via paid and organic channels, Optimize affiliate performance and monetization, Integrate AI for personalization and reporting, Define KPIs and manage marketing budget, Lead and develop an 8-person team
Seniority
Senior, hands-on IC with management responsibilities
