Brand Activation & Field Marketing Manager (m/w/d)
Core
Execute brand activation and field marketing strategies across five German key cities through retail partnerships, community engagement, and events.
Role type
Senior Brand Activation & Field Marketing Manager
Builds
In-store experiences, community programs, and event activations for Berlin Organics natural functional foods
Domain
Food & Beverage / Consumer Packaged Goods / Retail Marketing
Deliverable
product features
Required skills
Brand strategy execution, retail partnership management, community ambassador coordination, event planning, stakeholder management, project management, cost tracking, offline activation, CRM integration, social media alignment
Preferred skills
Existing network in key cities, experience building young brands
Technologies
CRM, Social Media platforms
Responsibilities
Develop and expand the Key-City program in Berlin, Munich, Hamburg, Frankfurt, and Düsseldorf; recruit and manage lifestyle stores and studios; coordinate brand ambassadors and community formats; plan and execute events and trade shows
Seniority
Senior, hands-on IC