Head of D2C – E-Commerce, Growth & CRM (m/w/d
Core
Overall responsibility for three D2C pillars: E-Commerce & Conversion, Performance Marketing & Growth, and CRM & Retention to drive profitable growth and customer loyalty.
Role type
Head of D2C (E-Commerce, Growth & CRM)
Builds
Profitable online sales, scalable performance marketing campaigns, and high-value customer retention programs.
Domain
D2C E-Commerce, Performance Marketing, Customer Relationship Management
Required skills
D2C E-Commerce strategy, Performance Marketing (Meta Ads, Google Ads), CRM automation, Budget planning & forecasting, KPI management (CAC, MER, ROAS, CVR, AOV, CLV), Team leadership, Shopify management, Cross-border campaign management
Preferred skills
Shopify Plus, Conversion testing, Attribution measurement (getKLAR), Klaviyo, Turnaround experience
Technologies
Shopify, Meta Ads, Google Ads, Klaviyo, getKLAR
Responsibilities
Manage D2C planning, forecasting, and budget; Optimize Meta and Google Ads campaigns; Develop Shopify store conversion and loyalty mechanics; Lead internal team and external agencies; Collaborate with Product, Operations, Customer Care, and Finance.
Seniority
Senior, hands-on IC