Performance Marketing
Core
Manage and develop digital performance channels including Google Shopping and Remarketing to build top-line revenue and optimize ROAS.
Role type
Performance Marketing Manager
Builds
Digital performance channels (Google Shopping, Remarketing, Third Parties) for e-commerce
Domain
E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Shopping expertise, Google Remarketing expertise, data analysis, business needs understanding, complex environment structuring, action plan leadership, technology collaboration
Preferred skills
Entrepreneurial mindset, autonomy, results drive, prior agency experience, Masters in marketing
Technologies
Google Shopping, Google Remarketing
Responsibilities
Manage Google Shopping and Remarketing channels, optimize ROAS while maintaining top-line thresholds, build effective remarketing journeys, explore new performance channels, act as key contact between users and technical team, drive closures with user satisfaction
Seniority
Mid-to-Senior, hands-on IC
