Senior Performance Marketing Manager (m/w/d)
Core
Develop and optimize performance marketing campaigns across Google, Social, and Native Ads to generate high-quality leads and scale growth for B2B partners.
Role type
Senior Performance Marketing Manager (Lead Generation)
Builds
Scalable lead generation campaigns and conversion funnels for partner businesses
Domain
B2B SaaS / Performance Marketing
Required skills
Google Ads, Native Advertising, A/B Testing, CRO, Marketing Automation, Data Analysis, Creative Strategy, Budget Management, AI Tools for Marketing
Preferred skills
Meta Ads, TikTok Ads, Landing Page Optimization, Funnel Analysis, Market Research
Technologies
Google Ads, Google Analytics, Tag Management, Slack, Monday, Notion, OKRs, Scrum
Responsibilities
Develop creative testing systems and messaging strategies; Optimize landing pages and conversion flows; Analyze funnel data (CTR, CVR, CPA, ROAS) to drive budget allocation; Collaborate with creative and data teams on A/B tests; Manage channel mix and reporting; Conduct market and competitor analysis for growth opportunities.