Senior Global Social Strategist – Facebook Organic (f/m/d)
Core
Define and execute a global Facebook organic strategy across multiple markets, optimizing for algorithm growth and data-driven insights.
Role type
Senior Global Social Strategist (Facebook Organic)
Builds
Global Facebook strategy, KPI frameworks, and cross-market growth tests
Domain
Travel industry + Social Media Marketing
Required skills
Facebook organic growth strategy, KPI framework design, cross-market analysis, GA4, Looker Studio, UTM/tagging logic, AI tool usage, Meta Business Suite proficiency
Preferred skills
Fanpage Karma, multilingual communication, creative/copy strategic input
Technologies
GA4, Looker Studio, Excel/Sheets, Meta Business Suite, Fanpage Karma, ChatGPT, Gemini, Claude
Responsibilities
Audit and benchmark market Facebook pages; define global strategy, posting guidelines, and brand voice; optimize for algorithm and adopt new features; own analytics and reporting; lead cross-market reviews and strategic planning; handle account escalations and Meta partner relations
Seniority
Senior, hands-on IC