Head of B2B Marketing & Product Marketing (w/m/d)
Core
Lead B2B marketing and product marketing to drive pipeline and revenue for a global digital platform ecosystem serving 60M+ users.
Role type
Senior B2B Marketing & Product Marketing Head
Builds
Integrated commercial system connecting product, sales, and demand generation for a digital travel and outdoor platform
Domain
Travel & Outdoor Technology (SaaS/Platform)
Deliverable
product features
Required skills
B2B marketing strategy, product marketing, go-to-market planning, demand generation, sales enablement, funnel KPI management, CRM/marketing automation, leadership
Preferred skills
SaaS/Platform experience, tourism/outdoor industry knowledge
Technologies
CRM, Marketing Automation, Analytics tools
Responsibilities
Develop B2B marketing strategy and positioning frameworks; lead go-to-market planning for new products; build demand generation programs and scalable sales enablement systems; manage funnel KPIs from lead to revenue; collaborate with product and sales teams
Seniority
Senior, hands-on IC with leadership responsibilities
