Head of B2C Marketing & Growth (w/m/d)
Core
Lead B2C marketing and growth strategy focusing on new customer acquisition, subscription growth, and retention for a digital outdoor map platform.
Role type
Senior B2C Marketing & Growth Lead
Builds
Scalable acquisition channels, integrated B2C campaigns, CRM and lifecycle journeys for a digital outdoor map platform
Domain
Travel, Outdoor, Digital Consumer Products
Required skills
B2C marketing strategy, New Customer Acquisition, Subscription Growth, Retention, Paid and Organic Acquisition, Funnel Optimization, CRM/Lifecycle Management, Team Leadership, Data-driven decision making
Preferred skills
Experience with digital products, Apps, Subscription models, International markets, Outdoor/Travel/Sport industry
Technologies
CRM, SEO/ASO, Social Media, Web/App Funnel Tools
Responsibilities
Develop and own B2C marketing and growth strategy; Manage paid and organic acquisition; Optimize funnel from reach to subscriptions; Develop initiatives to improve trial rates and renewals; Expand partnerships and organic growth drivers; Plan and manage integrated B2C campaigns; Define KPIs, forecasts, and budgets; Lead and develop the marketing team
Seniority
Senior, hands-on IC with leadership responsibilities
