(Junior) Performance Marketing Manager (m/w/d)
Core
B2B Performance Marketing Manager driving visibility and lead generation through multi-channel paid media campaigns.
Role type
Junior Performance Marketing Manager
Builds
B2B lead generation campaigns across Google Ads, LinkedIn, and programmatic channels
Domain
Digital Marketing / B2B Lead Generation
Required skills
Paid media management, cross-channel strategy, budget planning, performance optimization, A/B testing, data analysis, AI tool usage
Preferred skills
Experience with marketing automation tools
Technologies
Google Ads, LinkedIn Ads, Meta Ads, Programmatic Advertising, AI tools
Responsibilities
Plan, manage, and optimize B2B paid media campaigns; Develop cross-channel media strategies and budget forecasts; Analyze performance data to optimize for B2B KPIs (Leads, CPL, MQLs); Conduct A/B tests on creatives, audiences, and landing pages; Prepare data-driven reports and present recommendations to clients
Seniority
Junior, hands-on IC
