Manager Digitale Vermarktung & Monetarisierung (m/w/d)
Core
Optimizing programmatic advertising, developing new digital revenue streams, and supporting industry sales teams with digital marketing concepts.
Role type
Manager, Digital Marketing & Monetization
Builds
Programmatic deals, private marketplaces, new revenue channels (newsletter, native, affiliate), and digital sales enablement packages.
Domain
Publishing / Special-Interest Media / Ad-Tech
Deliverable
production ML models | product features
Required skills
Programmatic advertising, Ad-Tech (SSP, Header Bidding, Consent Management), Digital revenue models, Business case development, Sales enablement, Market analysis, AI/ML in Ad-Tech, Web analytics, Data privacy
Preferred skills
Experience in publishing or Ad-Tech, Special-Interest brand knowledge, Generative AI application, Direct sales experience
Technologies
Ad Servers, SSPs, Header Bidding, Consent Management Platforms, Web Analytics, AI/ML tools
Responsibilities
Analyze and optimize programmatic setup (Ad Server, SSPs, Header Bidding, Floor Prices, Ad-Layouts), Negotiate with marketing and technology partners, Build Private Marketplace and Programmatic-Guaranteed Deals, Identify and build new revenue channels (Newsletter, Native, Sponsored Content, Affiliate, Lead Generation), Develop digital marketing packages and pricing models for industry sales, Train and support industry sales teams, Monitor market trends for digital advertising
