(Senior) Marketing Manager (m/w/d)
On-site
Core
Build and execute B2B marketing programs including webinars, trade shows, and digital campaigns for workforce management software.
Role type
Senior B2B Marketing Manager
Builds
Webinar programs, trade show presence, digital marketing campaigns, and marketing collateral for a workforce management platform.
Domain
B2B SaaS / Workforce Management
Deliverable
product features
Required skills
B2B marketing, event management, marketing automation, content creation, data analysis, project coordination
Preferred skills
Account-based marketing, design tools, manufacturing industry knowledge
Technologies
HubSpot, Livestorm, Zoom, Canva, Adobe, CMS
Responsibilities
Plan and execute webinars and events, manage marketing campaigns, create marketing materials, analyze campaign KPIs, coordinate with sales and agencies
Seniority
Senior, hands-on IC