Senior Manager, GTM Strategy
Core
Lead end-to-end go-to-market strategy for Education and Curriculum products to drive acquisition, adoption, expansion, and retention.
Role type
Senior Manager, GTM Strategy
Builds
Education and Curriculum product revenue growth
Domain
Early education technology
Deliverable
product features
Required skills
cross-functional GTM strategy, business case development, sales enablement, marketing campaign management, quantitative and qualitative analysis, AI-driven process automation, stakeholder influence, subscription business model expertise
Preferred skills
building GTM functions from scratch, using AI to automate workflows
Technologies
AI tools
Responsibilities
Lead high-complexity cross-functional GTM initiatives; own Education GTM motions from opportunity identification to performance measurement; identify growth opportunities and develop business cases; partner with Sales on messaging and training; collaborate with Marketing on campaigns and lifecycle programs; conduct business analyses with Finance; establish operating rhythms and metrics; monitor initiative performance and course-correct; communicate insights to teams and executives.
Seniority
Senior Manager, hands-on IC with strategic scope