Director of US Marketing
Core
Lead the development and execution of Chrono24's integrated US marketing strategy to strengthen brand position, accelerate consumer and marketplace growth, and establish the company as a definitive destination for luxury watches in the US.
Role type
Senior Director of Marketing (US)
Builds
Integrated marketing campaigns, brand awareness, consumer growth initiatives, PR/communications, and community engagement for a luxury watch marketplace.
Domain
Luxury goods / E-commerce / Two-sided marketplace
Deliverable
product features
Required skills
Integrated marketing strategy, full-funnel consumer growth, brand building, performance marketing, CRM and lifecycle marketing, PR and communications, stakeholder management, team leadership, budget management, data-driven decision making
Preferred skills
Luxury goods experience, two-sided marketplace experience, global/matrixed organization experience
Technologies
None stated
Responsibilities
Own the integrated US marketing strategy; Build Chrono24's brand in the US; Drive full-funnel consumer growth; Lead across a global marketing organization; Create integrated campaigns and experiences; Build Chrono24's voice and authority; Deepen connection with the watch community; Support both sides of the marketplace; Bring the US market perspective into the global organization; Own performance and investment decisions; Build the organization for what comes next
Seniority
Senior, hands-on IC