Digital Marketing Manager (m/w/d)
Core
Develop and execute a target-group-oriented online marketing strategy to increase brand awareness and generate qualified leads for global marketing campaigns.
Role type
Digital Marketing Manager (B2B)
Builds
Global marketing campaigns, social media content, email newsletters, and paid social ads (LinkedIn) for lead generation.
Domain
B2B marketing in technology-driven or complex product industries.
Required skills
B2B marketing strategy, social media marketing, content creation, paid social campaign management (LinkedIn), lead generation and nurturing, web analytics, conversion tracking, KPI monitoring.
Preferred skills
Experience in technology-driven industries, B2B lead generation strategy.
Technologies
LinkedIn Campaign Manager, Web Analytics tools, Conversion Tracking tools.
Responsibilities
Plan and optimize digital marketing activities for global campaigns; Develop target-specific content for social media, email, and newsletters; Coordinate and optimize social media channels and YouTube presence; Monitor, analyze, and report on relevant KPIs; Collaborate with Sales, Product Management, and Business Development.
Seniority
Mid-Senior, hands-on IC