CRM & E-Mail Marketing Manager (gn)
Core
Operate and strategically build CRM and email marketing activities focused on lead recovery and re-engagement.
Role type
CRM & Email Marketing Manager
Builds
Multi-stage marketing automation campaigns across email, SMS, and WhatsApp (nurturing, onboarding, win-back, retention)
Domain
B2C Marketing / Consumer Services
Required skills
Salesforce Marketing Cloud (SFMC), Multi-channel marketing orchestration, KPI analysis (OR, CTR, Conversion Rate, Churn, Attribution), Audience segmentation
Preferred skills
HTML/CSS for template creation, Financial and insurance industry experience
Responsibilities
Design and implement multi-stage marketing automation campaigns, Create reporting with KPI analysis and actionable recommendations, Conduct audience and segmentation analysis to identify dormant leads, Collaborate with Sales, Product, and Content teams for consistent messaging