Marketing Lead – Brand, Demand & Growth (m/w/d)
Core
End-to-end responsibility for B2B and B2C marketing, building a measurable growth system for customer and employee acquisition through digital and real-world channels.
Role type
Head of Marketing (Brand, Demand & Growth)
Builds
Marketing funnels, brand positioning, hybrid growth pilots, and an AI-first marketing infrastructure.
Domain
B2B/B2C Marketing, Growth, AI
Required skills
B2B/B2C marketing strategy, performance marketing, content strategy, website/CRO, CRM/Lifecycle management, funnel design, sales enablement, field marketing, budget management, channel economics, team leadership, data analytics, AI implementation
Preferred skills
Experience with HubSpot or similar CRM systems, experience leading interdisciplinary teams, negotiation skills
Technologies
HubSpot, AI tools for content and automation
Responsibilities
Develop and optimize B2B and B2C marketing funnels, lead hybrid growth pilots connecting digital and offline channels, manage budgets and channel economics, implement AI-first workflows, lead and develop an interdisciplinary marketing team, prepare decision-making materials for executive leadership
Seniority
Senior, hands-on IC with leadership responsibilities
