Head of International Marketing (m/w/d)
Core
Develop and execute global marketing, brand, and communication strategy for veterinary and medical products, connecting strategy with implementation and ensuring consistent brand experience across markets.
Role type
Senior leadership marketing head (global strategy & team management) (via careerplan.io/jobs/2811021-head-of-international-marketing-mwd-at-minitube)
Builds
Global marketing activities, brand positioning, integrated campaigns, and customer engagement platforms
Domain
Life Science / Medical Technology
Required skills
Global marketing strategy, brand management, team leadership, CRM & marketing automation, digital marketing, content strategy, integrated communication, market entry, voice-of-customer analysis
Preferred skills
Experience in Life Science or MedTech, managing international subsidiaries, strategic planning, data-driven reporting
Technologies
Marketing automation tools, CRM systems, SEO tools, social media platforms
Responsibilities
Develop international marketing roadmap with budgets and KPIs; Lead and develop the marketing team; Manage global standards and local market adaptation; Drive CRM projects and customer journey optimization; Plan and execute integrated campaigns and events; Oversee website and webshop development for international scaling
Seniority
Senior, hands-on IC with leadership responsibilities