(Senior) Manager Media Strategy & Analytics (w/m/d)
Core
Planning, analyzing, and optimizing high-reach TV, print, and online media campaigns for national and international markets to maximize ROI.
Role type
Senior Manager Media Strategy & Analytics
Builds
Media campaigns across TV, print, and online channels for a healthcare group and its subsidiaries
Domain
Healthcare marketing and media buying
Deliverable
production ML models
Required skills
Media planning and buying, data analysis, media measurement and attribution models, contract negotiation, AI implementation, data visualization, Excel, Power BI/Tableau
Preferred skills
Market research, strategic marketing, product management
Technologies
TV, Print, Online, Power BI, Tableau, Excel, AI
Responsibilities
Plan and steer high-reach TV and print campaigns for national and international markets; Analyze and interpret media usage data and sales figures to derive actionable recommendations for optimizing media budgets and CPMs; Evaluate the performance of individual media channels and prepare campaign results from data preparation to visualization; Implement and develop data processes and reporting; Negotiate contracts with media partners; Drive the efficient use of AI
Seniority
Senior, hands-on IC