(Junior) Manager Media Strategy (w/m/d)
Core
Planning, analyzing, and optimizing high-reach TV and print media campaigns for national and international markets to maximize media investment efficiency.
Role type
Junior Manager Media Strategy
Builds
Media campaigns across Online, Print, and TV channels for the FUTRUE-Group and other Pharma firms
Domain
Healthcare / Media Buying & Strategy
Deliverable
production ML models
Required skills
Data analysis, Media planning, Contract negotiation, Excel (advanced), Data visualization (Power BI/Tableau), AI implementation, Media measurement models, Media planning tools
Preferred skills
Market research, Strategic marketing, Product management experience
Technologies
Power BI, Tableau, Media planning tools, AI tools
Responsibilities
Plan and steer high-reach TV and print campaigns; Analyze media usage data and sales figures to optimize budgets and CPMs; Evaluate channel performance and prepare campaign results; Implement and develop data processes and reporting; Negotiate contracts with media partners; Drive efficient AI usage
Seniority
Junior, hands-on IC