Influencer Marketing Manager (m/w/d)
Core
Identifying, acquiring, and managing content creators and agencies to drive sales via TikTok Shop Affiliate platform and short-video commerce.
Role type
Influencer Marketing Manager (Creator Acquisition & Performance)
Builds
Creator pipeline, agency partnerships, and TikTok Shop sales campaigns
Domain
E-commerce / Social Commerce / Short-video commerce
Required skills
Creator acquisition, Agency/MCN management, Performance analysis, Negotiation, Budget planning, Reporting
Preferred skills
TikTok Shop expertise, Short-video commerce mechanics, Data-driven decision making (via careerplan.io/jobs/2805119-influencer-marketing-manager-mwd-at-tp-link-deutschland-gmbh)
Technologies
TikTok Shop Affiliate platform, Backend tools
Responsibilities
Identify and onboard relevant content creators via TikTok Shop; Manage relationships with creator agencies and MCNs; Analyze creator performance metrics (GMV, conversion, ROI); Coordinate product sample distribution and campaign logistics; Generate performance reports and optimization recommendations.
Seniority
Mid-level, hands-on IC