Head of Marketing
Core
Strategic growth engine shaping on-chain trading adoption, liquidity activation, and ecosystem expansion across retail, institutional, and developer audiences.
Role type
Head of Marketing (Market Strategist & Ecosystem Builder)
Builds
Global go-to-market strategies, token launch campaigns (TGE), community systems, and performance marketing funnels for a yield-generating tokenized deposit exchange.
Domain
Web3 / DeFi / On-chain Trading Infrastructure
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Web3/DeFi market strategy, Token Generation Event (TGE) execution, community architecture & network effects, performance marketing (paid/SEO/SEM), narrative design, cross-functional leadership, AI tool utilization, global market expansion.
Preferred skills
Crypto exchange/DEX experience, APAC market scaling, KOL/media network, 0→1 startup function building.
Technologies
zkSync Prividium, X (Twitter), Discord, Telegram, AI tools
Responsibilities
Own global GTM strategy and TGE execution; design community systems for liquidity and retention; craft brand narratives and content strategy; manage performance marketing stack and metrics; build and lead the marketing organization; drive strategic partnerships and ecosystem expansion.
Seniority
Senior, hands-on IC with leadership mandate