Senior Funnel Specialist (m/w/d)
Core
Writing high-converting ad copy, product texts, and website content across the entire customer journey from ad impression to purchase completion.
Role type
Senior copywriter (performance marketing)
Builds
Performance marketing campaigns and conversion-optimized content for a footwear and fashion e-commerce brand.
Domain
E-commerce / Fashion / Footwear
Deliverable
product features
Required skills
Direct-response copywriting, performance marketing psychology, storytelling, social proof integration, brand voice management, media buying fundamentals
Preferred skills
Experience in direct-response industries, advertorial and native ad creation, Klarna/PayPal trust element integration
Technologies
Facebook Ads
Responsibilities
Write ad copy, product descriptions, and website content; develop new content funnel formats like advertorials and listicles; integrate trust elements to reduce purchase barriers; research target audience needs and brand voice.
Seniority
Senior, hands-on IC