Head of Global Marketing (m/w/d)
Core
Lead and scale a global marketing organization for an industrial IoT and automation technology company, ensuring consistent brand presence and growth across EMEA, AMERICAS, and APAC.
Role type
Senior leadership marketing executive (Head of Global Marketing)
Builds
Global marketing strategy, campaigns, brand consistency, and demand generation for industrial automation and IIoT solutions
Domain
Industrial automation, IIoT, B2B technology
Required skills
Global marketing leadership, B2B marketing strategy, team management (HQ + local functions), marketing automation, CRM, cross-cultural collaboration, stakeholder management, brand management, campaign management, data-driven decision making
Preferred skills
Experience in technology or industrial sectors, understanding of industrial automation/IIoT, content creation, event management
Technologies
CRM, Marketing Automation, Digital Marketing Tools, SEO, Social Media, PR Tools
Responsibilities
Lead and develop the global marketing organization across regions, define global marketing strategy and roadmaps, manage global campaigns and brand consistency, collaborate with Sales and Product Management, mentor local marketing teams, optimize marketing processes and tools
Seniority
Senior, hands-on IC