Executive Director - Entertainment Events Revenue & Sales Strategy
Core
Develop and execute revenue strategy for MGM Resorts' Entertainment Events portfolio, focusing on premium/group/VIP ticket sales, VIP experiences, sponsorships, and media revenue.
Role type
Executive Director, Entertainment Events Revenue & Sales Strategy
Builds
High-profile live events, VIP experiences, sponsorship packages, and ticketing strategies for owned-and-operated events.
Domain
Hospitality, Live Entertainment, Event Management
Required skills
Revenue strategy development, sales planning, budgeting, financial planning, sponsorship sales, VIP experience design, contract negotiation, cross-functional leadership, stakeholder management, team management, business development, event execution.
Preferred skills
MBA or relevant master's degree, experience in sports/entertainment/media industries, agency background.
Technologies
N/A
Responsibilities
Create sales business plans, budgets, and revenue proformas for high-profile events; oversee revenue strategy execution including timelines and sponsorship targets; define tiered benefit levels and packaging strategies; direct sales strategy for high-value sponsorships and VIP packages; identify external partnerships and negotiate contracts; drive fulfillment of activations and VIP experiences; establish brand frameworks for sales collateral; manage division events to ensure on-time, on-budget execution.
Seniority
Executive, hands-on leadership with team oversight