(Senior) Performance Marketing Manager (Lead Gen Fokus)
Core
Managing B2B lead generation budgets and transforming ad spend into high-quality leads and sustainable pipeline growth.
Role type
Senior Performance Marketing Manager (Lead Gen)
Builds
B2B & Lead-Gen campaigns and sales pipelines
Domain
B2B Marketing / Performance Marketing
Required skills
B2B lead generation, campaign optimization, KPI management, LinkedIn Ads, Meta Ads, Google Search Ads, inbound marketing, funnel mechanics, marketing-sales alignment, strategic consulting, bilingual communication
Preferred skills
AI tool adoption, emerging platform expertise
Technologies
LinkedIn Ads, Meta, Google Search
Responsibilities
Steer budgets to convert ad spend into qualified leads; bridge marketing and sales by optimizing funnel mechanics; identify and implement new features, platforms, and trends for clients.
Seniority
Senior, hands-on IC
