Director Marketing (all genders)
Core
Develop and execute an integrated marketing strategy to increase international brand visibility, strengthen the DACH market position, and acquire new customer segments while maintaining community engagement.
Role type
Senior Marketing Director (D2C Fashion/Lifestyle)
Builds
Brand campaigns, PR initiatives, social media strategies, and trade marketing programs for a sustainable fashion label.
Domain
Fashion / Lifestyle / D2C E-commerce
Deliverable
product features
Required skills
Strategic marketing leadership, international brand building, D2C scaling, digital-first marketing, social media strategy, PR, influencer marketing, budget management, cross-functional alignment, team leadership.
Preferred skills
German language skills, experience in fashion/lifestyle industry.
Technologies
Social media platforms, PR tools, CRM systems, performance marketing tools.
Responsibilities
Develop integrated marketing strategy, lead PR and social media teams, manage marketing budget and KPIs, align with E-commerce and Sales, drive cultural relevance and brand partnerships.
Seniority
Senior, hands-on IC with leadership responsibilities.