Head of CRM (m/w/d)
Core
Own the entire CRM and Retention Marketing function to drive repeat purchases, increase Customer Lifetime Value, and generate profitable revenue from the existing customer base.
Role type
Head of CRM and Retention Marketing
Builds
Scalable CRM strategy, automated customer journeys, and personalized communication systems for a D2C e-commerce brand
Domain
D2C E-commerce / Customer Lifecycle Marketing
Required skills
CRM strategy, retention marketing, email marketing, marketing automation, customer journey mapping, segmentation, personalization, CRM metrics analysis, data-driven decision making, performance testing, team leadership
Preferred skills
Experience with large customer databases, hands-on campaign execution, internationalization of marketing playbooks
Technologies
CRM platforms, marketing automation systems, email marketing tools
Responsibilities
Develop CRM strategy across the entire customer lifecycle, own email communication and automated customer journeys, create intelligent customer segments, systematically test and optimize campaign performance, translate customer insights into actions, scale CRM operations for new markets
Seniority
Senior, hands-on IC with leadership responsibilities