(Sr.) Trade Marketing Manager (m/f/d)
Core
Own HOLY's in-store experience including always-on POS assets, retail standards, in-store activations, and toolkits for field sales teams to win with retailers.
Role type
Senior Trade Marketing Manager
Builds
Retail execution toolkits, POS assets, and in-store activation programs for supermarket chains
Domain
FMCG / Soft Drinks / Retail (via careerplan.io/jobs/2777135-sr-trade-marketing-manager-mfd-at-holy-softdrinks-gmbh)
Deliverable
product features
Required skills
Trade marketing, Retail mechanics (LEH), POS management, Shopper activation, Sales enablement, Data-driven ROI analysis, System building
Preferred skills
FMCG background, Experience with field sales coordination, Design collaboration
Technologies
Canva, Notion, Slack
Responsibilities
Develop and maintain always-on POS materials and retailer toolkits; Set and monitor Perfect Store standards and shelf compliance; Translate brand campaigns into retailer-specific in-store activations; Equip KAM and Field Sales teams with engagement programs and sell-in materials
Seniority
Senior, hands-on IC