Marketing Automation & Performance Manager (m/w/d)
Core
Building and optimizing marketing automation pipelines, lead nurturing funnels, and paid performance campaigns to generate qualified leads for multiple factoring brands.
Role type
Senior Marketing Automation & Performance Manager
Builds
Automated lead generation systems, paid ad campaigns, and conversion-optimized landing pages for B2B factoring services
Domain
B2B Financial Services / Marketing Technology
Required skills
HubSpot Marketing Hub, Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager, WordPress, A/B testing, Lead Scoring, Funnel Strategy
Preferred skills
HubSpot Certification, Canva, Adobe Creative Suite, B2B marketing experience
Technologies
HubSpot, Google Ads, LinkedIn Campaign Manager, Meta Business Manager, GA4, Google Tag Manager, WordPress, Looker Studio
Responsibilities
Manage HubSpot workflows, lists, and lead scoring; Create email sequences, newsletters, and landing pages; Optimize Google Ads, LinkedIn, and Meta campaigns; Develop lead magnets and nurturing strategies; Build funnel reporting dashboards; Manage external agencies and service providers
Seniority
Senior, hands-on IC