Head of Online Marketing (m/w/d)
Core
Lead a team of ~10 specialists to drive performance and online marketing campaigns for OTC pharmaceutical products, managing a multi-million euro budget.
Role type
Senior leadership, hands-on IC
Builds
Online marketing campaigns and growth strategies for OTC pharmaceuticals
Domain
Healthcare / Pharma / Digital Marketing
Required skills
Performance marketing strategy, team leadership, data analysis, KPI management, creative testing, competitor analysis, strategic planning
Preferred skills
Experience in top-tier consulting, fast learning agility, stakeholder management
Technologies
Google Ads, Meta Ads, Outbrain, Taboola
Responsibilities
Steer performance-oriented online measures across channels, analyze KPIs and optimize campaigns, lead and develop an interdisciplinary team, identify growth opportunities and market trends, develop innovative concepts for business scaling
Seniority
Senior, hands-on IC