Digital Tracking Strategian (m/w/d)
Core
You advise clients on measurement strategy, KPIs, and data quality, acting as a sparring partner for marketing teams and decision-makers to turn data into valid dashboard numbers.
Role type
Senior Digital Analytics Strategist (Consulting)
Builds
Valid, consent-compliant tracking architectures and dashboards that answer business questions.
Domain
Digital Marketing Analytics & AI
Deliverable
dashboards & analysis
Required skills
Digital Analytics strategy, Client consulting, AI fluency, GA4, Google Tag Manager, Consent Management (v2), Server-side tracking, Conversion APIs, Web technologies (HTML/CSS/JS/DataLayer), BI tools (Looker Studio/BigQuery/SQL) (via careerplan.io/jobs/2758431-digital-tracking-strategian-mwd-at-netzstrategen-gmbh)
Preferred skills
Adobe Analytics, Matomo, Excel/Google Sheets, Klipfolio
Responsibilities
Advise clients on measurement strategy and data quality; Design tracking architectures (client/server-side); Conduct audits and translate findings into recommendations; Implement tracking setups with GTM; Bind data sources (GA4, Ad platforms, BigQuery); Apply AI for audits, QA, anomaly detection, and documentation; Make data accessible via Conversational Analytics; Develop metrics for AI search and brand presence in AI assistants; Create dashboards and lead workshops; Plan and manage client projects independently.
