CMO - Chief Marketing Officer (m/w/d)
Core
Leading the entire marketing function as the growth engine for a D2C company, managing over 50 people and a €4M/month paid media budget.
Role type
Senior Chief Marketing Officer (CMO)
Builds
Scalable paid media campaigns, influencer networks, and creative production systems for a D2C brand.
Domain
D2C E-commerce / Performance Marketing
Required skills
Performance marketing strategy, Influencer marketing management, Creative production and testing, Team leadership (50+), Internationalization, Retention marketing, Data-driven decision making, Negotiation
Preferred skills
Experience scaling seven-figure monthly ad budgets, Deep understanding of contribution margin and CAC, Operator mindset
Technologies
Meta, TikTok, CRM, E-Mail, Community platforms
Responsibilities
Manage paid social budgets across Meta and TikTok, Lead and scale influencer business, Oversee content and creative production, Drive internationalization of marketing playbooks, Develop retention strategies via CRM and community
Seniority
Senior, hands-on IC