(Senior) CRM Manager:in (m/w/d) - Montags & Freitags Remote
Core
Managing CRM, lifecycle marketing, and customer retention across all markets to increase Customer Lifetime Value and build sustainable brand relationships.
Role type
Senior CRM Manager
Builds
Multi-channel customer journeys, loyalty programs, and automated marketing campaigns for D2C beauty brands.
Domain
Beauty / Direct-to-Consumer (D2C) / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, multi-channel journey planning, A/B testing, loyalty program management, analytics & KPIs, automation, WhatsApp marketing, project management
Preferred skills
Klaviyo, French, Italian, beauty industry experience
Technologies
Klaviyo, WhatsApp
Responsibilities
Plan and optimize multi-channel journeys with automation and personalization; Conduct A/B tests and implement data-driven decisions; Build and develop loyalty programs; Use analytics and KPIs for decision-making; Develop creative campaigns to boost engagement and CLV.
Seniority
Senior, hands-on IC