Sr Specialist, Performance Marketing
Core
Leads complex performance marketing projects, collaborates with agencies and creative teams, and drives churn experimentation strategy for PayPal's global payment network.
Role type
Senior Specialist, Performance Marketing
Builds
Omnichannel paid media campaigns, co-branding initiatives, and product launch activations
Domain
Fintech / Payments
Required skills
Paid media strategy, audience segmentation, experimentation design, budget management, agency liaison, data analysis
Preferred skills
Omnichannel strategy, ROI optimization, cross-functional collaboration, reporting to leadership
Responsibilities
Liaise with media agencies on launch plans and optimization roadmaps; Work with creative teams to define roadmaps and ensure execution; Activate co-branding campaigns and product launches; Drive churn experimentation strategy including ideation and testing; Write experiment briefs and coordinate implementation; Monitor experiments and optimize in-flight results; Manage budget reporting for all campaigns