Senior Manager, Marketing Investment Strategy & Measurement
Core
Lead enterprise marketing investment strategy, allocation, and measurement to inform senior leadership decisions across PayPal, Venmo, and B2B segments.
Role type
Senior Manager, Marketing Investment Strategy & Measurement
Builds
Strategic investment recommendations, annual planning frameworks, and executive decision support for marketing spend.
Domain
Fintech / Digital Payments / Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing investment strategy, budget allocation, scenario planning, marketing mix modeling (MMM), incrementality testing, attribution modeling, financial analysis, executive reporting, cross-functional stakeholder management
Preferred skills
Growth strategy, strategic finance, marketing analytics, marketing science, forecasting, process improvement
Technologies
MMM, incrementality testing, attribution, performance analytics, forecasting tools
Responsibilities
Own the monthly and quarterly marketing investment-review process; lead investment strategy and allocation analyses; consolidate annual marketing planning activities; translate complex analytical and financial information into concise executive recommendations; establish measurement standards and decision criteria; maintain a record of major marketing investment decisions and outcomes.
Seniority
Senior Manager, hands-on IC with strategic oversight