Manager, Marketing Measurement & Optimization
Core
Drive the measurement and investment agenda for PayPal Consumer Marketing, translating business priorities into measurement questions, evidence synthesis, and investment recommendations.
Role type
Manager, Marketing Measurement & Optimization
Builds
Marketing investment scenarios, measurement roadmaps, and executive-ready narratives for Consumer Marketing
Domain
Fintech / Digital Payments / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing mix modeling, incrementality testing, attribution modeling, performance analytics, scenario planning, investment decision support, cross-functional collaboration, mentorship
Preferred skills
Marketing mix modeling design and validation, randomized testing, user-level analysis, evidence integration across methodologies, trade-off analysis
Technologies
MMM, A/B testing, attribution platforms, performance analytics tools
Responsibilities
Lead development and execution of marketing strategies and campaigns; Analyze business trends to inform marketing decisions; Monitor and evaluate the effectiveness of marketing activities; Provide guidance and mentorship to junior marketing team members; Support the application of marketing measurement approaches and MMM; Partner with Data Science to validate measurement outputs; Frame Marketing investment scenarios and optimization questions; Integrate multiple sources of evidence for stakeholders; Contribute to executive-ready measurement narratives; Partner with Global Measurement teams on enterprise allocation questions
Seniority
Manager, hands-on IC with strategic influence
