Senior Product Marketing Manager (f/m/d)
Core
Own positioning, messaging, and go-to-market strategy for an AI-native engineering intelligence platform serving automotive OEMs, defense primes, and industrial manufacturers.
Role type
Senior Product Marketing Manager (B2B Enterprise)
Builds
Positioning narratives, competitive intelligence battle cards, sales enablement assets, and thought leadership content.
Domain
B2B Enterprise Software / AI / Engineering Intelligence / PLM
Deliverable
product features
Required skills
B2B product marketing, technical product management, positioning and messaging, competitive intelligence, sales enablement, go-to-market strategy, thought leadership content creation, AI tool usage, stakeholder partnership with Product/Engineering
Preferred skills
Engineering or technical degree, experience with complex enterprise deals (€100K+ ACV), native or near-native English, working-level German
Technologies
AI tools for content creation and workflow automation
Responsibilities
Own positioning and messaging for the platform; Build and maintain competitive intelligence across the PLM landscape; Create sales enablement assets; Partner with Product and Engineering on go-to-market for product releases; Develop thought leadership content; Partner with Growth and GTM Ops on campaign messaging; Represent the company at industry events and customer conversations
Seniority
Senior, hands-on IC
