E-Commerce Manager - Schwerpunkt Performance & CRM (w/m/d)
Core
Planning and executing direct marketing measures, analyzing KPIs, and managing guest inquiries and loyalty programs for a wellness resort group.
Role type
E-Commerce Manager (Performance & CRM)
Builds
Direct marketing campaigns, loyalty program features, and web/app content for wellness resorts
Domain
Leisure & Tourism / Digital Marketing
Deliverable
product features
Required skills
Performance marketing (Meta, TikTok), CRM management, Google Analytics, data analysis, content management
Preferred skills
HubSpot, social media community management
Responsibilities
Plan and implement direct marketing measures, analyze and monitor KPIs, create reports with recommendations, support performance marketing campaigns, conceive and manage social media ads, develop loyalty programs, handle guest inquiries, manage social media community, maintain web shop and app content
Seniority
Mid-level, hands-on IC