Head of Demand Generation (Berlin)
Core
Building an inbound demand generation engine (Paid, Nurturing, Webinars) and orchestrating outbound sales to generate qualified appointments for a B2B SaaS platform in the energy sector.
Role type
Head of Demand Generation (Strategy & Operations)
Builds
Inbound marketing engine, outbound sales processes, and qualified appointment pipelines
Domain
B2B SaaS / Energy / Solar
Required skills
Paid media management (Google, Meta, LinkedIn), funnel modeling and unit economics, SDR/Outbound team leadership, CRM and marketing automation proficiency, strategic planning and execution
Preferred skills
Building inbound engines from scratch, B2B sales experience, experience in energy/solar/fintech
Technologies
HubSpot, Google Ads, Meta Ads, LinkedIn Ads, CRM tools
Responsibilities
Design and execute inbound campaigns, manage budget and funnel metrics, lead and coach the SDR team, orchestrate outbound strategies, expand demand gen initiatives across multiple European markets, collaborate with Account Management and Growth Operations
Seniority
Senior, hands-on IC