(Senior) Online Marketing Manager (w/m/d) – Fokus Google Ads
Hybrid
Core
Conception, implementation, and ongoing optimization of Google Ads campaigns with a focus on performance, efficiency, and scaling.
Role type
Senior Online Marketing Manager (SEA/Google Ads)
Builds
Performance-driven paid search campaigns for OTC pharmaceutical products
Domain
Pharmaceuticals / Digital Marketing
Required skills
Google Ads campaign management, keyword research, competitive analysis, bidding strategy, A/B testing, data analysis, reporting
Preferred skills
Knowledge of new Google Ads functionalities, market trend analysis
Technologies
Google Ads, Google Analytics
Responsibilities
Develop and test ad copy, campaign structures, and landing page approaches; Identify growth opportunities and develop data-based measures for performance improvement; Present relevant results to internal stakeholders.