Marketing Analytics & Experimentation Specialist (d/w/m)
Core
Prepare marketing data for client decision-making and lead planning, execution, and evaluation of experiments (Conversion-Lift, Brand-Lift) to optimize campaign effectiveness.
Role type
Senior Marketing Analytics & Experimentation Specialist
Builds
Data-driven insights and strategic recommendations for client marketing campaigns
Domain
Digital Marketing / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Marketing data preparation, experiment design and analysis, strategic consulting, KPI framework development, stakeholder management, workshop facilitation
Preferred skills
Agency experience, performance marketing background
Technologies
Marketing data platforms, experiment tools
Responsibilities
Prepare marketing data for client decisions, lead experiment planning and evaluation, act as strategic consultant for clients, develop global test-and-learn agenda, create methodological frameworks for success measurement, conduct workshops to enable data-driven decisions
