Influencer Marketing Manager – Digital Retail (m/w/d) in Vollzeit, Berlin
Core
Strategically and operationally manage influencer marketing to drive retail sales growth for both online and offline channels.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and activations for D2C and retail/wholesale channels
Domain
Retail / E-commerce / Social Commerce
Deliverable
product features
Required skills
Influencer strategy development, campaign planning and optimization, budget planning and forecasting, retail structure understanding, stakeholder management, trend identification, analytical skills, KPI tracking
Preferred skills
Affiliate/Creator-commerce experience, retail media knowledge, DACH creator network
Technologies
KPI frameworks, tracking tools
Responsibilities
Develop and implement influencer strategy, plan and optimize campaigns, manage budget, build creator relationships, analyze performance, identify new trends
Seniority
Mid-level, hands-on manager