Senior Manager, Paid Social Media, Consumer Solutions
Core
Own and scale Labcorp OnDemand's paid social program and influencer marketing strategy to drive customer acquisition and revenue growth.
Role type
Senior Manager, Paid Social & Influencer Marketing
Builds
Paid social campaigns, influencer programs, and full-funnel acquisition strategies for Labcorp OnDemand
Domain
Healthcare / Digital Marketing
Required skills
Paid social strategy, influencer marketing management, agency leadership, full-funnel acquisition, media mix modeling, creative testing, audience targeting, conversion optimization, data analysis
Preferred skills
Healthcare industry experience, compliance knowledge in consumer marketing, creator-led content strategy
Technologies
Meta, TikTok, Pinterest
Responsibilities
Define long-term vision and roadmap for paid social; execute testing across creative, targeting, and bidding; lead influencer strategy and manage agencies; partner with analytics for attribution and measurement; present insights to senior leadership; influence cross-functional initiatives for growth.
Seniority
Senior, hands-on IC with strategic leadership