Senior Analyst, Digital Analytics
Core
Deliver website, campaign, and marketing performance reporting and insights using Adobe Customer Journey Analytics (CJA) and external data sources to support marketing stakeholders.
Role type
Senior IC digital analytics analyst (marketing reporting)
Builds
Automated dashboards, executive-ready presentations, and scalable reporting solutions for marketing teams
Domain
Digital marketing analytics and data visualization
Deliverable
dashboards & analysis
Required skills
Adobe Customer Journey Analytics (CJA), Power BI, data storytelling, campaign performance analysis, external marketing platform integration (Marketo, AJO), trend identification, executive presentation design
Preferred skills
Adobe CJA certification
Technologies
Adobe Customer Journey Analytics, Power BI, Marketo, Adobe Journey Optimizer
Responsibilities
Own and deliver website performance reporting; analyze website traffic, user behavior, and conversion trends; build and maintain CJA segments and reporting components; automate reporting and dashboards; identify performance drivers and communicate findings; develop executive presentations; partner with marketing teams to define requirements.
Seniority
Senior, hands-on IC